About us

A conversation with leadership.

We sat down with Crop of Now leadership for a candid, wide-ranging interview. Leadership was very on-message.

What is the crop of now?

Peanuts.

A close-up of shelled roasted peanuts
In-shell peanuts on a blue linen cloth
Who are you?

Peanuts.

What do you want?

Peanuts.

A scoop of in-shell peanuts
A large pile of in-shell peanuts
What is your favorite comic strip?

Peanuts.

What do you hate?

Almond Butter.

Smooth peanut butter being poured into a jar
An open jar of peanut butter with a spoon
Are you more Pro-Peanut or Anti-Almond?

Peanuts.

TO
All stakeholders
FROM
Office of the Chief Peanut Officer
RE
Corporate values, effective immediately

Effective immediately, Crop of Now will continue to believe what it has always believed. Our values remain:

  1. Peanuts first. Then, if time allows, peanuts.
  2. Water is precious. Some crops understand this. We will not be taking questions about which.
  3. Creamy and crunchy are both valid. This company does not pick sides between peanuts.
  4. We do not fraternize with almonds. This includes almond milk, almond flour, and almond joy.

Thank you for your continued commitment to the legume.